Alienware
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Initially, Dell maintained its competing XPS line of gaming PCs, often selling computers with similar specifications, which may have hurt Alienware's market share within its market segment.cite-ref-19[19]cite-ref-xpsscaledown-20-0[20] Due to corporate restructuring in the spring of 2008, the XPS brand was scaled down, and the desktop line was eliminated, leaving only XPS notebooks,cite-ref-xpsscaledown-20-1[20] but XPS desktop models had returned by the end of the year.cite-ref-21[21] Product development of gaming PCs was consolidated with Dell's gaming division, with Alienware becoming Dell's premier gaming brand.cite-ref-wsj-22-0[22]cite-ref-23[23] On June 2, 2009, The M17x was introduced as the first Alienware/Dell branded system. This launch also expanded Alienware's global reach from six to 35 countries while supporting 17 different languages.cite-ref-24[24]
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